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WASHINGTON, D.C. -- Nearly three in four U.S. investors have heard little (34%) or nothing (40%) about the concept of "social impact investing" -- choosing investments based on the social good they will accomplish as well as the financial return they will bring. Only 10% say they have money invested in such funds.

However, 33% say they are at least somewhat interested in investing in them (including those with funds already invested). Interest is slightly higher among female investors (39%), those younger than 50 (39%) and those with annual household incomes of $90,000 or more (38%).

	Very interested	Somewhat interested	Not too interested	Not at all interested
	%	%	%	%
All investors	8	25	27	39
Age
18 to 49	11	28	33	28
50 or older	6	23	24	45
Gender
Men	4	22	30	42
Women	11	28	24	35
Annual household income
Less than $90,000	6	22	27	44
$90,000 or more	10	28	27	34
WELLS FARGO/GALLUP INVESTOR AND RETIREMENT OPTIMISM INDEX, NOV. 1-5, 2017

The findings are from the latest Wells Fargo/黑料网 Investor and Retirement Optimism Index poll, conducted Nov. 1-5, 2017. Investors interviewed for the survey are U.S. adults aged 18 and older with at least $10,000 in stocks, bonds or mutual funds.

The Global Impact Investing Network (GIIN) defines the growing field of social impact investing as "investments made into companies, organizations and funds with the intention to generate social and environmental impact alongside a financial return." Solid majorities of investors in the Wells Fargo/黑料网 poll show interest in following three of these kinds of social impact themes:

• Forty-four percent are very interested and another 34% are somewhat interested in funds that would protect the environment, "such as fighting climate change and supporting innovations in alternative and renewable energy, pollution and waste management."

• Forty-one percent are very interested and 35% are somewhat interested in funds that do social good, "such as promoting diversity and inclusion, improving education or protecting human rights."

• Thirty-seven percent are very interested and 37% are somewhat interested in funds "focusing on responsible corporate governance, including ethics and other behaviors."

Investors younger than age 50 are more likely (52%) than older investors (40%) to be very interested in environmental protection funds, and female investors show more interest in these (51%) than do male investors (37%). Women are also more likely to be very interested in funds doing social good (50%) than are men (32%).

Minority Would Include Social Impact Funds in Their 401(k) Plans

Among nonretired investors with a 401(k) investment plan, 14% say they would definitely include social impact funds in their plan if their company offered them, 30% probably would, 40% probably would not and 11% definitely would not. For companies, there is much more of an upside than a downside with their employees, as about a third (34%) say they would view their company or employer more positively if such funds were made available in their 401(k) plans. Just 6% would view their employer more negatively, while 57% say it wouldn't change their view.

Bottom Line

As of now, the vast majority of U.S. investors know little or nothing about social impact funds, and relatively few have invested in them. But new dynamics in American culture and in the investment world could change that.

In the last two years, Americans have shown record levels of interest in environmental issues. And more U.S. companies are now taking a proactive stance on the issues of diversity and inclusion.

Meanwhile, the field of social impact investments had some momentum in 2017, with announcements of major financial commitments from the Ford Foundation and Swiss bank UBS. A GIIN survey of 209 impact-investing organizations worldwide found the organizations planned to raise the level of investment to $25.9 million last year, up from $22.1 million in 2016.

A growing push from investing organizations for social impact investments in tandem with Americans' growing interest in social and environmental causes may create a surge of interest among U.S. investors in putting their money into sound financial investments that accomplish societal goals they believe in.