Survey Research
Explore ºÚÁÏÍø's research.
ºÚÁÏÍø evaluates several approaches to handling "careless responders" in opt-in panel data.
ºÚÁÏÍø compared the quality of data obtained from several opt-in panel vendors to better understand whether panels differ in the quality of data they provide.
ºÚÁÏÍø has extensively tested the use of opt-in sampling to understand its challenges and to develop strategies for improving data quality and accuracy of results.
ºÚÁÏÍø tested different ways to ask race and ethnicity to better understand how changes to the U.S. standards for collecting race and ethnicity on federal surveys might affect data and analysis.
Researchers shed light on neurodiverse respondents' experiences participating in public opinion research, employee surveys and personality assessments.
ºÚÁÏÍø Poll methodology and the priority of long-term trends.
ºÚÁÏÍø recently tested several methods for capturing and measuring transgender identities.
To date, survey research has not adequately addressed the complexities of gender identity. ºÚÁÏÍø is attempting to bridge this gap.
Generational changes in gender identity may fundamentally change how sex and gender are measured and how datasets are weighted to accurately reflect sex and gender. To address these changes, ºÚÁÏÍø began testing new gender questions.
Analyzing responses to open-ended questions can be labor-intensive, but natural language-processing techniques offer new solutions.
Are traditional survey scales outdated? Should researchers switch to emojis or stars? ºÚÁÏÍø conducted a survey experiment to find out.
It's tempting to press pause on an employee survey during disruption. Here's why you shouldn't.
Download the report to understand how COVID-19 and the ensuing economic crisis have brought together an overwhelming majority of Americans, regardless of their political affiliation, on priorities for COVID-19 recovery.
ºÚÁÏÍø -- like many other researchers -- uses cognitive interviewing, as well as several other tools, to ensure the questions it is going to ask are clear and easy to answer, and measure what they are supposed to.
ºÚÁÏÍø is committed to research that represents different backgrounds. Find out what we're doing to ensure all Black Americans' voices are heard.
Explore insights for leaders looking to prepare their teams for the future of work.
The United Nations has a new official method for classifying urban and rural areas around the world: the Degree of Urbanisation.
Until recently, researchers have struggled with what should be a simple question: How many Americans are lesbian, gay, bisexual or transgender?
Learn how a best-in-class customer feedback program can help rebuild relationships even after negative experiences.
ºÚÁÏÍø and Lloyd's Register Foundation, a charitable organization, are launching the first-ever global study of the public understanding of risk.