All things considered, would you like to give up smoking, or not?
Based on smokers
Yes
No
No opinion
%
%
%
2022 Jul 5-26
60
39
1
2021 Jul 6-21
72
26
2
2019 Jul 1-12
68
32
--
2018 Jul 1-11
75
24
2
2017 Jul 5-9
77
22
1
2016 Jul 13-17
74
26
*
2015 Jul 8-12
58
42
*
2014 Jul 7-10
67
32
1
2013 Jul 10-14
74
24
1
2012 Jul 9-12
78
21
1
2011 Jul 7-10
78
20
1
2010 Jul 8-11
74
25
1
2008 Jul 10-13
74
24
2
2007 Jul 12-15
81
17
1
2006 Jul 6-9
75
22
3
2005 Jul 7-10
76
22
2
2004 Jul 8-11
82
17
1
2003 Jul 7-9
82
17
1
2002 Jul 9-11
79
18
3
2000 Nov 13-15
82
16
2
1999 Sep 23-26
76
23
1
1997 Jun 26-29
74
24
2
1997 Jun 23-24
64
34
2
1996 May 9-12
73
26
1
1994 Mar 11-13
70
28
2
1991 Nov 7-10
76
22
2
1990 Jul 6-8
74
24
2
1989 May 15-18
63
33
4
1988 Jul 1-7
68
27
5
1987 Mar 14-18
77
20
3
1986 Jun 9-16
75
22
3
1981 Jun 26-29
66
30
4
1977 Aug 19-22
66
29
5
* Less than 0.5%
ºÚÁÏÍø
Do you consider yourself addicted to cigarettes or not?
Based on smokers
Yes, addicted
No, not
No opinion
%
%
%
2022 Jul 5-26
62
38
*
2013 Jul 10-14
72
27
1
2012 Jul 9-12
68
31
1
2011 Jul 7-10
63
36
*
2010 Jul 8-11
74
26
--
2008 Jul 10-13
67
30
2
2007 Jul 12-15
79
21
*
2006 Jul 6-9
75
24
*
2005 Jul 7-10
74
25
1
2004 Jul 8-11
78
21
1
2003 Jul 7-9
72
28
*
2000 Nov 13-15
74
26
--
1999 Sep 23-26
72
28
*
1997 Jun 26-29
73
27
*
1997 Jun 23-24
68
31
1
1996 May 9-12
69
31
--
1991 Oct 24-27
70
29
1
1990 Jul 5-8
61
39
*
* Less than 0.5%
ºÚÁÏÍø
How many different times in your life, if any, have you made serious attempts to quit smoking? [OPEN-ENDED]
Based on smokers
Never
1-2 times
3-10 times
More than 10 times
No opinion
Mean
%
%
%
%
%
2022 Jul 5-26
24
31
39
6
-
5.9
2016 Jul 13-17
22
37
34
6
1
3.8
2013 Jul 10-14
12
40
41
4
2
3.6
2006 Jul 6-9
16
37
42
5
1
4.1
ºÚÁÏÍø
Would you favor or oppose each of the following proposals? [RANDOM ORDER]
Favor
Oppose
No opinion
%
%
%
Requiring tobacco companies to lower nicotine levels in cigarettes to make them less addictive
74
26
*
Doubling the federal cigarette tax from $1.01 per pack to $2.02 per pack
55
44
1
Banning menthol-flavored cigarettes
42
54
4
July 5-26, 2022
ºÚÁÏÍø
Did you, yourself, ever smoke cigarettes on a regular basis?
Based on nonsmokers
Yes
No
No opinion
%
%
%
2021 Jul 6-21
28
72
*
2019 Jul 1-12
29
71
*
2018 Jul 1-11
30
70
--
2017 Jul 5-9
30
70
*
2016 Jul 13-17
31
69
*
2015 Jul 8-12
26
74
1
2014 Jul 7-10
28
71
*
2013 Jul 10-14
30
69
*
2012 Jul 9-12
28
72
--
2011 Jul 7-10
30
70
*
2010 Jul 8-11
32
67
1
2009 Jun 14-17
29
71
--
2008 Jul 10-13
35
64
*
2007 Jul 12-15
29
71
--
2006 Jul 6-9
34
66
--
2005 Jul 7-10
30
70
*
2004 Jul 8-11
29
71
--
2003 Jul 7-9
35
65
*
2002 Jul 9-11
34
66
*
1997 Jun 26-29
32
68
--
1996 May 9-12
31
68
1
1994 Mar 11-13
36
64
--
1990 Jul 6-8
35
65
--
* Less than 0.5%
ºÚÁÏÍø
Should smoking in this country be made totally illegal, or not?
Yes, should
No, should not
No opinion
%
%
%
2021 Jul 6-21 ^
19
78
3
2019 Jul 1-12 ^
22
77
1
2018 Jul 1-11 ^
25
74
1
2017 Jul 5-9 ^
19
80
1
2016 Jul 13-17 ^
16
83
1
2015 Jul 8-12 ^
24
76
1
2014 Jul 7-10 ^
19
79
1
2013 Jul 10-14 ^
22
77
2
2011 Jul 7-10 ^
19
79
2
2009 Jun 14-17
17
83
1
2007 Jul 12-15 ^
12
87
1
2005 Jul 7-10 ^
16
83
1
2003 Jul 7-9 ^
16
84
*
2001 Jul 19-22 ^
14
84
2
1994 Mar 11-13
11
86
3
1990 Jul 6-8
14
84
2
^ Asked of a half sample; * Less than 0.5%
ºÚÁÏÍø
How often do you worry about your smoking? Would you say you worry all of the time, some of the time, not too often or never?
Based on smokers
All of the time
Some of the time
Not too often
Never
No opinion
%
%
%
%
%
2019 Jul 1-12
16
42
23
19
*
2014 Jul 7-10
15
41
23
21
*
* Less than 0.5%
ºÚÁÏÍø
In general, how harmful do you feel secondhand smoke is to adults -- very harmful, somewhat harmful, not too harmful or not at all harmful?
Very harmful
Somewhat harmful
Not too harmful
Not at all harmful
Depends (vol.)
No opinion
%
%
%
%
%
%
2019 Jul 1-12
58
31
7
3
*
1
2018 Jul 1-11
61
27
8
3
*
1
2017 Jul 5-9
59
30
5
3
1
2
2016 Jul 13-17
58
29
8
3
1
1
2015 Jul 8-12
56
31
9
3
*
1
2014 Jul 7-10
57
31
7
4
1
1
2013 Jul 10-14
59
29
7
3
1
1
2012 Jul 9-12
56
32
8
4
*
1
2011 Jul 7-10
54
30
9
4
1
2
2010 Jul 8-11
55
31
10
4
*
1
2008 Jul 10-13
56
30
9
4
*
1
2007 Jul 12-15
56
29
10
5
*
*
2006 Jul 6-9
56
29
8
4
*
1
2005 Jul 7-10
53
31
12
3
*
1
2004 Jul 8-11
55
30
9
4
1
1
2003 Jul 7-9
51
36
9
3
*
1
2002 Jul 9-11
56
31
7
4
*
2
2001 Jul 19-22
52
33
9
5
*
1
1999 Sep 23-26
43
39
11
5
1
1
1997 Jun 26-29
55
29
9
5
*
2
1996 May 9-12
48
36
9
5
*
2
1994 Mar 11-13
36
42
12
6
1
3
* Less than 0.5%; (vol) = volunteered response
ºÚÁÏÍø
In general, how harmful do you feel smoking is to adults who smoke -- very harmful, somewhat harmful, not too harmful or not at all harmful?
Very harmful
Somewhat harmful
Not too harmful
Not at all harmful
Depends (vol.)
No opinion
%
%
%
%
%
%
2019 Jul 1-12
83
14
2
1
*
*
2018 Jul 1-11
82
14
2
1
*
*
2017 Jul 5-9
85
10
2
2
*
2
2016 Jul 13-17
82
15
1
1
1
1
2015 Jul 8-12
80
15
2
1
1
1
2014 Jul 7-10
80
16
2
1
*
*
2013 Jul 10-14
82
13
2
2
*
1
2012 Jul 9-12
80
15
1
3
*
1
2011 Jul 7-10
81
14
2
1
*
1
2010 Jul 8-11
81
15
2
2
*
1
2008 Jul 10-13
82
14
2
2
1
*
2007 Jul 12-15
79
14
3
2
1
*
2006 Jul 6-9
84
10
2
2
*
*
2005 Jul 7-10
81
16
2
1
*
*
2004 Jul 8-11
83
14
1
1
*
1
2003 Jul 7-9
82
15
2
1
*
*
2002 Jul 9-11
80
15
2
1
1
1
* Less than 0.5%; (vol) = volunteered response
ºÚÁÏÍø
Should smoking in all public places be made totally illegal, or not?
Yes, should
No, should not
No opinion
%
%
%
2019 Jul 1-12 ^
62
37
1
2018 Jul 1-11 ^
59
40
1
2017 Jul 5-9 ^
57
41
2
2016 Jul 13-17 ^
57
41
2
2015 Jul 8-12 ^
58
41
1
2014 Jul 7-10 ^
56
44
1
2013 Jul 10-14 ^
55
42
3
2011 Jul 7-10 ^
59
38
2
2007 Jul 12-15 ^
40
59
1
2005 Jul 7-10 ^
39
60
1
2003 Jul 7-9 ^
31
68
1
2001 Jul 19-22 ^
39
60
1
^ Asked of a half sample; * Less than 0.5%
ºÚÁÏÍø
Has smoking ever been a cause of serious health problems in your family?
Yes, has
No, has not
No opinion
%
%
%
2019 Jul 1-12
47
53
*
2018 Jul 1-11
43
56
*
2014 Jul 7-10
40
58
2
2011 Jul 7-10
42
57
*
2007 Jul 12-15
43
56
1
2004 Jul 8-11
41
59
*
2001 Jul 19-22
39
60
1
2000 Nov 13-15
40
59
1
1999 Sep 23-26
45
54
1
* Less than 0.5%
ºÚÁÏÍø
Would you favor or oppose raising the minimum age for purchasing tobacco products to 21 years of age?
Favor
Oppose
No opinion
%
%
%
2019 Jul 1-12
73
27
1
ºÚÁÏÍø
Next, please say how often you currently smoke or use each of the following -- regularly, occasionally or never. How about -- [RANDOM ORDER]?
Regularly
Occasionally
Never
No opinion
%
%
%
%
Cigarettes
2018 Jul 1-11
13
7
80
1
1996 Jun 27-30
21
6
73
*
A pipe
2018 Jul 1-11
1
3
97
*
1996 Jun 27-30
1
2
97
--
Cigars
2018 Jul 1-11
1
8
91
*
1996 Jun 27-30
1
9
90
*
Chewing tobacco
2018 Jul 1-11
2
3
95
*
1996 Jun 27-30
2
3
95
*
E-cigarettes, also known as vaping
2018 Jul 1-11
2
7
90
1
Marijuana
2018 Jul 1-11
5
8
87
*
* Less than 0.5%
ºÚÁÏÍø
Do you think it would be justified or unjustified to set higher health insurance rates for people who smoke?
Yes, justified
No, unjustified
No opinion
%
%
%
2017 Jul 5-9
59
38
2
2014 Jul 7-10
58
40
2
2013 Jul 10-14
58
40
2
2011 Jul 7-10
60
38
2
2005 Jul 7-10 ^
64
35
1
2003 Jul 7-9
65
34
1
^ Asked of a half sample
ºÚÁÏÍø
Do you think companies should be allowed to refuse to hire people just because they smoke, or not?
Yes, should be allowed
No, should not
No opinion
%
%
%
2017 Jul 5-9
12
87
1
2014 Jul 7-10
14
85
1
2011 Jul 7-10
14
85
1
2005 Jul 7-10 ^
13
84
3
^ Asked of a half sample
ºÚÁÏÍø
How often do you feel discriminated against in public life or employment because of your smoking -- [ROTATED: every day, every week, about once a month, a few times a year, less than once a year (or) never]?
Based on smokers
Every day
Every week
Once a month
Few times a year
Less than once a year
Never
No opinion
%
%
%
%
%
%
%
2017 Jul 5-9
13
8
8
13
14
44
1
ºÚÁÏÍø
How many different times in your life did you make serious attempts to quit smoking? [OPEN-ENDED]
Based on former smokers
1-2 times
3-10 times
More than 10 times
No opinion
Mean
%
%
%
%
2016 Jul 13-17
64
30
4
2
4.7
2013 Jul 10-14
56
32
6
6
5.9
2006 Jul 6-9
55
33
8
4
6.1
ºÚÁÏÍø
If you had to do it over again, would you start smoking, or not?
Based on smokers
Yes
No
No opinion
%
%
%
2015 Jul 8-12
8
91
*
2012 Jul 9-12
10
88
2
2000 Nov 13-15
12
88
--
1999 Sep 23-26
13
85
2
1990 Jul 6-8
13
83
4
* Less than 0.5%
ºÚÁÏÍø
Which of the following statements better describes your view toward people who smoke -- [ROTATED: you are unsympathetic toward smokers because they continue to smoke even when they know it's harmful to their health and the health of those around them, or you are sympathetic toward smokers because they are addicted, and you understand that it is difficult to stop even if they want to]?
Unsympathetic
Sympathetic
Both/Mixed (vol.)
No opinion
%
%
%
%
2015 Jul 8-12
36
59
2
3
2007 Jul 12-15
37
58
4
2
2004 Jul 8-11
36
59
3
2
2001 Jul 19-22 ^
38
57
3
2
1997 Sep 25-28
36
53
7
4
1994 Mar 11-13
32
61
4
3
^ Asked of a half sample; (vol)=volunteered response
ºÚÁÏÍø
As a result of increased restrictions on smoking in public places, do you feel unjustly discriminated against as a smoker, or do you think the restrictions are justified?
Based on smokers
Yes, unjustly discriminated against
No, restrictions are justified
No opinion
%
%
%
2014 Jul 7-10
37
58
5
2008 Jul 10-13
36
62
2
2007 Jul 12-15
47
51
2
2006 Jul 6-9
42
56
2
2005 Jul 7-10
39
59
2
2004 Jul 8-11
39
57
4
2003 Jul 7-9
40
59
1
2002 Jul 9-11
39
58
3
2001 Jul 19-22
32
65
3
1994 Mar 11-13
39
60
1
ºÚÁÏÍø
Would you say you, personally, are smoking less because of these restrictions, or not?
Based on smokers
Yes, smoking less
No, not
No opinion
%
%
%
2014 Jul 7-10
25
75
*
2002 Jul 9-11
28
71
1
1994 Mar 11-13
30
70
0
* Less than 0.5%
ºÚÁÏÍø
As a result of increased taxes on cigarettes, do you feel unjustly discriminated against as a smoker, or do you think these tax increases are justified?
Based on smokers
Yes, unjustly discriminated against
No, restrictions are justified
No opinion
%
%
%
2014 Jul 7-10
58
39
3
2002 Jul 9-11
68
29
3
ºÚÁÏÍø
Would you say you, personally, are smoking less because of these tax increases, or not?
Based on smokers
Yes, smoking less
No, not
No opinion
%
%
%
2014 Jul 7-10
26
71
2
2002 Jul 9-11
27
71
2
ºÚÁÏÍø
What were some of the major reasons or factors that caused you to quit smoking? [OPEN-ENDED]
Based on former smokers
2013 Jul 10-14
%
Health (nonspecific)
20
Concerned about link between smoking and health/death
16
Too expensive
14
Concerned for own health/Wanted to be healthier
12
Had personal health problem due to smoking
12
Pregnancy related/For health of baby
10
Lost desire/Didn't want to anymore/Didn't care for it
Percentages total more than 100% due to multiple responses
ºÚÁÏÍø
Trying to be as specific as possible, what strategies or methods for quitting smoking were the most effective for you? [OPEN-ENDED]
Based on former smokers
2013 Jul 10-14
%
Just quit/Decided it was time/Quit cold turkey
48
Will power/Commitment/Mind over matter
8
Support from family, friends/prayer
6
Used nicotine patch
5
Was experiencing health issues related to smoking
5
Stopped being around people who smoke
4
Used chewing gun/candy/seeds/lozenges to help
3
Used electronic cigarette
3
Cut down, then quit
2
Used prescription drugs
2
Became pregnant
1
Used hypnosis
1
Used nicotine gum
1
Other
12
Nothing
2
No opinion
3
Percentages total more than 100% due to multiple responses
ºÚÁÏÍø
Thinking now about your family and closest friends, how many of them -- smoke -- many, some, only a few or none?
Based on smokers
Many
Some
Only a few
None
No opinion
%
%
%
%
%
2013 Jul 10-14
8
17
41
34
1
ºÚÁÏÍø
How serious a problem do you think cigarettes are to society -- extremely serious, very serious, somewhat serious or not serious?
Extremely serious
Very serious
Somewhat serious
Not serious
No opinion
%
%
%
%
%
2012 Jul 9-12^
30
37
27
6
1
2005 Jul 7-10
29
37
29
5
*
2003 Jul 7-9
21
36
35
8
*
^Asked of a half sample; * Less than 0.5%
ºÚÁÏÍø
How important is it to have federal government programs that address health risks associated with each of the following? Is it extremely important, very important, somewhat important or not important? How about for smoking?
Extremely important
Very important
Somewhat important
Not important
No opinion
%
%
%
%
%
2012 Jul 9-12 ^
21
34
25
19
2
^Asked of a half sample
ºÚÁÏÍø
What is your own opinion -- do you think cigarette smoking is one of the causes of heart disease, or not?
Yes, is
No, is not
No opinion
%
%
%
2013 Jul 10-14
81
13
6
1999 Sep 23-26
80
13
7
1990 Jul 6-8
85
9
6
1981 Jun 26-29
74
14
12
1977 Aug 19-22
68
17
15
1969 Jul 24-29
60
15
25
1960 May 26-31
24
38
28
1958 Jul 10-15
33
37
30
1957 Jun 27-Jul 2
38
34
28
ºÚÁÏÍø
What is your own opinion -- do you think cigarette smoking is one of the causes of lung cancer, or not?
Yes, is
No, is not
No opinion
%
%
%
2013 Jul 10-14
91
6
3
1999 Sep 23-26
92
6
2
1990 Jul 6-8
94
4
2
1981 Jun 26-29
83
10
7
1977 Aug 19-22
81
11
9
1972 Apr 21-24
70
13
17
1971 May 14-17
71
16
14
1969 Jul 24-29
70
11
18
1960 May 26-31
50
28
31
1958 Jul 10-15
44
30
26
1957 Nov 28-Dec 4
47
32
21
1957 Jun 27-Jul 2
50
24
26
1954 Jun 12-17
39
29
32
1954 Jan 9-14
41
31
29
ºÚÁÏÍø
All in all, does the fact that a person smokes make you respect them more, respect them less or does it make no difference to you?
Respect more
Respect less
Makes no difference
No opinion
%
%
%
%
2011 Jul 7-10
1
25
74
1
2003 Jul 7-9
1
21
77
1
2001 Jul 19-22 ^
0
21
78
1
1994 Mar 11-13
0
14
85
1
1990 Jul 6-8
1
17
82
*
^ Asked of a half sample; * Less than 0.5%
ºÚÁÏÍø
What is your opinion regarding smoking in public places? First, in [ITEMS ROTATED] -- should they SET ASIDE certain areas, should they totally BAN smoking or should there be NO RESTRICTIONS on smoking? How about in … ?
Set aside areas
Totally ban
No restrictions
No opinion
%
%
%
%
Hotels and motels
2010 Jul 8-11
58
36
6
1
2007 Jul 12-15
59
34
6
1
2005 Jul 7-10
60
34
5
1
2003 Jul 7-9
68
25
6
1
2001 Jul 19-22
66
27
6
1
2000 Nov 13-15
65
28
7
*
1999 Sep 23-26
70
24
6
*
1994 Mar 11-13
68
20
10
2
1991 Oct 24-27
70
17
12
1
1990 Jul 6-8
73
18
8
1
1987 Jun
67
10
20
3
Workplaces
2010 Jul 8-11
52
44
4
1
2007 Jul 12-15
52
44
3
1
2005 Jul 7-10
56
41
2
1
2003 Jul 7-9
61
36
3
*
2001 Jul 19-22
58
38
3
1
2000 Nov 13-15
57
37
6
*
1999 Sep 23-26
61
34
4
1
1994 Mar 11-13
63
32
4
1
1991 Oct 24-27
67
24
8
1
1990 Jul 6-8
69
25
5
1
1987 Jun
70
17
11
2
Restaurants
2010 Jul 8-11
36
59
4
1
2007 Jul 12-15
42
54
3
1
2005 Jul 7-10
42
54
3
1
2003 Jul 7-9
52
45
3
*
2001 Jul 19-22
52
44
4
*
2000 Nov 13-15
48
47
5
*
1999 Sep 23-26
56
40
4
*
1994 Mar 11-13
57
38
4
1
1991 Oct 24-27
66
28
5
1
1990 Jul 6-8
66
30
4
--
1987 Jun
74
17
8
1
Bars
2010 Jul 8-11
43
31
23
2
2007 Jul 12-15
45
29
23
3
2005 Jul 7-10
40
29
28
3
2003 Jul 7-9
44
23
31
2
ºÚÁÏÍø
If you were in a position to hire someone for a job, and you learned that the person smoked, would it make you more likely to hire that person, less likely or would it make no difference?
More likely
Less likely
No difference
No opinion
%
%
%
%
2010 Jul 8-11
1
24
74
1
2003 Jul 7-9
2
25
73
*
1994 Mar 11-13
1
20
78
1
1991 Oct 24-27
1
21
77
1
1990 Jul 5-8
1
24
73
2
* Less than 0.5%
ºÚÁÏÍø
Do you approve or disapprove of a new law that gives the federal government power to regulate the manufacturing and marketing of cigarettes and other tobacco products?
Approve
Disapprove
No opinion
%
%
%
2009 Jun 14-17
46
52
2
ºÚÁÏÍø
Which of the following statements best describes your view of who's to blame for the health problems faced by smokers in this country? [ROTATE 1-4/4-1: 1) The tobacco companies are completely to blame, 2) The tobacco companies are mostly to blame, 3) Smokers are mostly to blame, 4) Smokers are completely to blame]?
Companies, completely
Companies, mostly
Equally to blame (vol.)
Smokers, mostly
Smokers, completely
No opinion
%
%
%
%
%
%
2008 Jul
6
18
8
36
30
3
2007 Jul
7
24
9
32
24
3
2006 Jul
6
18
9
32
32
3
2005 Jul
7
19
9
34
30
1
2004 Jul
4
18
11
35
31
1
2003 Jul
6
19
7
37
30
1
2002 Jul
8
18
11
31
30
2
2001 Jul
6
19
12
33
28
2
2000 Nov
6
23
8
35
27
1
2000 Jul
6
20
14
29
30
1
1999 Sep
9
21
13
31
24
2
1997 May
5
20
10
38
26
1
(vol.)=volunteered response
ºÚÁÏÍø
Do you consider the amount of taxes on a pack of cigarettes as -- [ROTATED: too high, about right or too low]?
Too high
About right
Too low
No opinion
%
%
%
%
2005 Jul 7-10
33
35
25
7
2004 Jul 8-11
35
34
25
6
2002 Jul 9-11
40
27
26
7
ºÚÁÏÍø
Which of the following statements concerning new tax increases on cigarettes do you agree with more -- [ROTATED: cigarette taxes should be raised by substantial amounts in order to discourage smoking (or) cigarette taxes should not be raised by substantial amounts because doing so would unfairly discriminate against smokers]?
Raised
Not raised
Other (vol.)
Depends (vol.)
No opinion
%
%
%
%
%
2005 Jul 7-10 ^
48
49
1
1
1
2002 Jul 9-11 ^
46
50
1
1
2
^ Asked of a half sample; (vol.)=volunteered response
ºÚÁÏÍø
Which of the following statements concerning new tax increases on cigarettes do you agree with more -- [ROTATED: cigarette taxes should be raised by substantial amounts in order to help state and local governments pay for the health costs related to smoking (or) cigarette taxes should not be raised by substantial amounts because doing so would unfairly discriminate against smokers]?
Raised
Not raised
Other (vol.)
Depends (vol.)
No opinion
%
%
%
%
%
2005 Jul 7-10 ^
53
43
1
1
2
2002 Jul 9-11 ^
55
39
2
1
3
^ Asked of a half sample; (vol.)=volunteered response
ºÚÁÏÍø
Would you favor or oppose a ban on smoking in your state that would make it illegal to smoke in all workplaces, restaurants and bars?
Half of Americans (50%) say they have tried marijuana at some time, a new high point for this behavior that has been inching up over the past quarter century.
The cigarette smoking rate among young adults in the U.S. has fallen by more than 20 points in the past two decades. Young adults are now more likely to smoke marijuana or electronic cigarettes than tobacco cigarettes.
Americans are split right down the middle over whether they think marijuana's effect on society is positive or negative. Their views about its effect on users tilt slightly positive.
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